Why Would I Need A Small Business Website?
A website is essential to reach out and gain new customers, and inform current customers about your business.
As a small business, you can’t spend millions on TV ads, radio ads, or billboards, so your website needs to be powerful enough to work effectively all on it’s own.
Your small business site is the symbolic front door of your online company. You may tell yourself “I’ve been fine all this time without a website, why do I need one now?”
Do you want to attract new customers?
Without a website, you could be missing out on half of your potential customers.
- 55% of people search online for reviews and recommendations before making a purchase
- 47% visit the company’s website before purchasing
Things you need to consider when planning a website for your business:
- Domain name
- Cost of hosting
- Hiring a skilled WordPress developer
- Keeping it secure
How can a website benefit your Small Business
Every industry from plumbers to candlestick makers need a business website. If your competitor has a website, you need one too – ideally one that’s nicer looking and better written than the competition.
A business website doesn’t need to be a place where a customer can purchase your physical goods such as clothing or wingnuts. They can be informational, or aspirational. For example, a small business owner such as an electrician will have a website where he or she puts all of their contact information, the services offered, photos of projects recently completed, prices and so on.
The informational website is critical for your business; it runs, 24 hours a day, 7 days a week and 365 days a year. That means if someone goes looking for the service you offer or searches for you online locally, they will find your website and using a simple contact form they will be able to send a message directly to your email inbox, text or call you with just a click of a link.
This all happens without you having to lift a finger!
Benefits of having a website for your business include:
- Generate more business and leads for your company
- Create a recognizable brand, promoting goodwill and trust
- Deliver a powerful marketing message to your clients and competitors
Elements of a Good Website
(I include all of these with your website)
WordPress as a CMS
Getting Started with your Small Business Website
As we discuss throughout this article having a well-designed business website is so important, even more so for Mom and Pop shops and other local small businesses.
Of course, you can take up the challenge of building the website yourself. But the daily running and maintenance of a website is tough. Themes, plugins and backups of your data need to be done on a regular basis to keep your site secure.
At the end of the day, do you want to focus on learning about plugins, security, Google search algorithms, or do you want to focus on what you do best – bringing more customers in?
The question I hope I’ve answered is: what can a website do for me and my business?