What is SEO?


We all hear about search engine optimization and its importance to small businesses, but what does it really mean?



In this article, we will explain how it works to try and give you a better understanding of the term, its usefulness and its worth.

How’s your website doing in the search engines? Let’s do a test. A quick way to test your website’s rank is to go to your favorite search engine, type in your city’s name and your niche (for example: Fort Myers Restaurants).


Chances are that if you are not on the first page, you may not be fully utilizing your website’s SEO potential.


What is SEO?


SEO stands for Search Engine Optimization. This is the process by which a website uses several different factors to increase traffic to their site from search engines like Google, Yahoo, and Bing.

Things like



domain age,

page history,

page visits

and several other items go into what makes up your website’s SEO rank.

In its simplest terms, imagine what your ideal client could possibly type into the search bar when trying to find your business.

Over time, those key words may change or need to be updated to other more relevant search terms.

When considering tactics, you should be conscious of those that are referred to as “White Hat” SEO and those that are “Black Hat” SEO


White Hat SEO uses tactics that conform to the terms and conditions of the big search engines. Black Hat SEO is the complete opposite and can use tricky or misleading tactics to drive traffic to the website.

Using White Hat strategies and staying within the guidelines of the big search engines will help ensure that your website will not be banned from the search engines, so you don’t lose the money or hard work you poured into your optimization.



Why Use SEO?



As a small business, gaining traffic to your website can be a big leg up in terms of gaining new customers or retaining your current clientele.

Good SEO can help you compete with more well known businesses in the search results.

It can help show your business at the top of the search results for local clients and give you an advantage in the Fort Myers area, too.

Optimizing for search engines also helps create a more user-friendly website. This is because SEO focuses on creating genuine content that visitors want to read, keywords that are specific to the topic and fast load times.

Not only will you appear higher in searches, but visitors to your website will have an easier time navigating and loading each page of the site.

This will increase the time they spend on your webpage, and it will increase the chance you have of gaining that visitor as a client or customer.


SEO Tips


While good SEO takes time and patience, here are five basic tips you can use to get the ball rolling on your small business SEO.


  • Tip 1: Make your website quick to load and easy to read. This will encourage visitors to stay a while and look around.
  • Tip 2: Keep the content on your website relevant and credible. Having relevant content gets the right eyes on your page, and credibility will keep them coming back for more reliable information.
  • Tip 3: Find SEO best practices for the Fort Myers area to make the most of your local listings. This will keep you high in local searches.
  • Tip 4: Create and maintain your Google My Business page. This page is going to naturally stay high in Google search results since it is a Google page. Share content on this page that customers are looking for, including hours, phone numbers, photos, links, etc.
  • Tip 5: Market your content. Share the content of your website on social media and build more organic traffic to your website through your content. With the rest of your site optimized, this traffic will have a better chance to hang on and convert to customers, clients, or sales.


Google My Business – Stand Out on Google for Free

Your free Business Profile on Google My Business helps you reach and engage with local customers across Google Search and Maps.


Overall, SEO cannot be boiled down to a simple checklist of items. The list above is a starting point, but there are many other things your small business can do to help with SEO.

Many companies find value in hiring an outside person or company to take over SEO practices for them.

Whatever your choice, there is value in making changes to help your website make an impact for your business.