Keyword Research Benefits and Google Analytics To Attract New Customers

by | Micro Business Tips

Using The Free Google Analytics Tool For Keyword Research Benefits

 

 

Getting a website high on the organic search results list can be a huge advantage for your company, but the problem right now is getting your site there?

You might already have some insight into using keywords, but it’s absolutely critical to get your website to the first page of search results if you want to be successful.

 

 

The ins and outs of keyword research – Search Engine Land

Oct 14, 2016 … Keyword research is a key tactic for growing an account — especially new accounts, but even mature accounts can stand to benefit from …

 

 

When dealing with your website’s keywords, there are two things to remember.

 

  1. Relevance – search engines, meaning the Google, are lots more intelligent than they used to be, so merely putting a bunch of keywords on your site won’t get you the top ratings anymore, and may even get you penalties.

Keywords should really be constructively incorporated into your pages.

 

 

2. The phrases themselves

Although your site’s keywords might be very clear, you might not even attract the right consumer.

 

 

For example, if you run a site selling tropical fish supplies, you’ll likely get several visits from people who want to buy certain types of tropical fish and people just researching the tropical fish hobby.

 

Hits from individuals not interested in your products, ie: “tropical fish supplies” will still push your data costs up and possibly irritate potential customers because they are not finding what they googled..

 

 

How can you identify keywords to increase the number of relevant hits on your website?

 

 

 

keyword research benefits

 

 

One resource to help your quest for appropriate keywords is Google Analytics

 

Analytics Tools & Solutions for Your Business – Google Analytics

Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving …

Via this free tool, you can monitor what people are looking for when they arrive at your site.

 

google analytics

 

 

 

It will tell you what search strings customers use to reach your site and if your keywords accurately reflect those queries.

 

 

When you find that most consumers who arrive at your site are simply searching for a similar product or something entirely different, it’s time to rethink and revise!

 

Maybe write up some new articles that relate closer to what you are actually selling.

 

 

There are tools out there to help boost your keyword strength.

 

 

Spyfu is one of these and the one I use. You can not only analyze your website’s performance in terms of its potential to get top search engine results, you can also analyze the competition.

 

Moving to the top of Google is one way to a competitive advantage.

 

People who use Google, Bing and Yahoo are indeed searching for you.

 

When you can make it much easier for them, you’ll have a potential audience waiting for you and your services.

Local SEO Services For Small Business

Local SEO Services For Small Business

by | Micro Business Tips

What is SEO?

 

We all hear about search engine optimization and its importance to small businesses, but what does it really mean?

 

 

In this article, we will explain how it works to try and give you a better understanding of the term, its usefulness and its worth.

How’s your website doing in the search engines? Let’s do a test. A quick way to test your website’s rank is to go to your favorite search engine, type in your city’s name and your niche (for example: Fort Myers Restaurants).

 

Chances are that if you are not on the first page, you may not be fully utilizing your website’s SEO potential.

 

What is SEO?

 

SEO stands for Search Engine Optimization. This is the process by which a website uses several different factors to increase traffic to their site from search engines like Google, Yahoo, and Bing.

Things like

keywords,

links,

domain age,

page history,

page visits

and several other items go into what makes up your website’s SEO rank.

In its simplest terms, imagine what your ideal client could possibly type into the search bar when trying to find your business.

Over time, those key words may change or need to be updated to other more relevant search terms.

When considering tactics, you should be conscious of those that are referred to as “White Hat” SEO and those that are “Black Hat” SEO

 

White Hat SEO uses tactics that conform to the terms and conditions of the big search engines. Black Hat SEO is the complete opposite and can use tricky or misleading tactics to drive traffic to the website.

Using White Hat strategies and staying within the guidelines of the big search engines will help ensure that your website will not be banned from the search engines, so you don’t lose the money or hard work you poured into your optimization.

 

 

Why Use SEO?

 

 

As a small business, gaining traffic to your website can be a big leg up in terms of gaining new customers or retaining your current clientele.

Good SEO can help you compete with more well known businesses in the search results.

It can help show your business at the top of the search results for local clients and give you an advantage in the Fort Myers area, too.

Optimizing for search engines also helps create a more user-friendly website. This is because SEO focuses on creating genuine content that visitors want to read, keywords that are specific to the topic and fast load times.

Not only will you appear higher in searches, but visitors to your website will have an easier time navigating and loading each page of the site.

This will increase the time they spend on your webpage, and it will increase the chance you have of gaining that visitor as a client or customer.

 

SEO Tips

 

While good SEO takes time and patience, here are five basic tips you can use to get the ball rolling on your small business SEO.

 

  • Tip 1: Make your website quick to load and easy to read. This will encourage visitors to stay a while and look around.
  • Tip 2: Keep the content on your website relevant and credible. Having relevant content gets the right eyes on your page, and credibility will keep them coming back for more reliable information.
  • Tip 3: Find SEO best practices for the Fort Myers area to make the most of your local listings. This will keep you high in local searches.
  • Tip 4: Create and maintain your Google My Business page. This page is going to naturally stay high in Google search results since it is a Google page. Share content on this page that customers are looking for, including hours, phone numbers, photos, links, etc.
  • Tip 5: Market your content. Share the content of your website on social media and build more organic traffic to your website through your content. With the rest of your site optimized, this traffic will have a better chance to hang on and convert to customers, clients, or sales.

 

Google My Business – Stand Out on Google for Free

Your free Business Profile on Google My Business helps you reach and engage with local customers across Google Search and Maps.

 

Overall, SEO cannot be boiled down to a simple checklist of items. The list above is a starting point, but there are many other things your small business can do to help with SEO.

Many companies find value in hiring an outside person or company to take over SEO practices for them.

Whatever your choice, there is value in making changes to help your website make an impact for your business.

4 Ways A Website Can Help Your Small Business

4 Ways A Website Can Help Your Small Business

by | Micro Business Tips

Let’s Look At Ways A Website Can Help Your Micro Business

 

CONTROL

A well thought out and well designed WordPress site is essential. Even of greater importance though, you have complete control over all things people see on the site and how the overall site is perceived.

And using tools like Google analytics and Facebook pixels you can view where your clients log in from, what pages they look at, at what time and how long they stayed on your site.

All useful measurements for your marketing efforts.

 

CREDIBILITY & TRUST

With a website you can control how your company is perceived online.

And your website gains more trust from google as people visit it.

Hopefully that, along with some SEO  will help your site rise in the search results.

People give more credit to companies with websites.

 

COMPETITION

 

Most competition you will face these days is online.

You need an online presence of some sort, even if it is just a Social Media page.

 

MARKETING

Although some companies do still use billboards, radio and tv ads, the vast majority of people use the internet to search for something they need.

They will get a long list of websites in a fraction of a second, from news sites to large eCommerce sites like Amazon.

Online marketing has changed the face of business like nothing ever before it.

But again if you don’t have a website then you are missing out on loads of people needing the service that you sell.

Why Do I Need A Website For My Small Business

Why Do I Need A Website For My Small Business

by | Micro Business Tips

Why Would I Need A Small Business Website?

A website is essential to reach out and gain new customers, and inform current customers about your business.

As a small business, you can’t spend millions on TV ads, radio ads, or billboards, so your website needs to be powerful enough to work effectively all on it’s own.

Your small business site is the symbolic front door of your online company. You may tell yourself “I’ve been fine all this time without a website, why do I need one now?”

Do you want to attract new customers?

Without a website, you could be missing out on half of your potential customers.

According to KPMG’s “The truth about online consumers” report:

  • 55% of people search online for reviews and recommendations before making a purchase
  • 47% visit the company’s website before purchasing

Things you need to consider when planning a website for your business:

  •   Domain name
  •    Cost of hosting
  • Hiring a skilled WordPress developer
  • Copywritng
  • SEO
  • Keeping it secure

How can a website benefit your Small Business

Top 10 Benefits of Having a Website – Parachute

Every industry from plumbers to candlestick makers need a business website. If your competitor has a website, you need one too – ideally one that’s nicer looking and better written than the competition.

A business website doesn’t need to be a place where a customer can purchase your physical goods such as clothing or wingnuts. They can be informational, or aspirational. For example, a small business owner such as an electrician will have a website where he or she puts all of their contact information, the services offered, photos of projects recently completed, prices and so on.

The informational website is critical for your business; it runs, 24 hours a day, 7 days a week and 365 days a year. That means if someone goes looking for the service you offer or searches for you online locally, they will find your website and using a simple contact form they will be able to send a message directly to your email inbox, text or call you with just a click of a link.

This all happens without you having to lift a finger!

Benefits of having a website for your business include:

  • Generate more business and leads for your company
  • Create a recognizable brand, promoting goodwill and trust
  • Deliver a powerful marketing message to your clients and competitors

Elements of a Good Website

(I include all of these with your website)

Hosting

Domain Purchase

WordPress as a CMS

SEO

Content Strategy

Getting Started with your Small Business Website

As we discuss throughout this article having a well-designed business website is so important, even more so for Mom and Pop shops and other local small businesses.

Of course, you can take up the challenge of building the website yourself. But the daily running and maintenance of a website is tough. Themes, plugins and backups of your data need to be done on a regular basis to keep your site secure.

At the end of the day, do you want to focus on learning about plugins, security, Google search algorithms, or do you want to focus on what you do best – bringing more customers in?

The question I hope I’ve answered is:  what can a website do for me and my business?